How Much Can I Make?

A look at the Taco John’s revenue model and financial performance

Taco John’s is a successful multi-unit franchise that has built a cult-like following among customers thanks to our bold Mexican-inspired menu and quality ingredients. Fresh really does taste better. That’s something that we’ve been committed to since 1969 and that customers care more about today. The quality of our menu allows us to attract customers on the basis of quality and flavor — not just price.

Taco John’s owns 10 corporate stores, and board members own 10 more stores — which keeps us focused on the bottom line and helps us test ideas before pushing them out to franchisees. The company is continually looking for ways to generate customer traffic, maintain or build margins and lower costs — all without sacrificing quality.

Below, you can find the charts that provide the average operating results for the calendar year of 2016 for six of our company-owned and operated restaurants in Colorado and Wyoming with drive-thru. These same six restaurants were opened for all of the calendar years of 2014 and 2015. The numbers below, as well as the numbers for 2014 and 2015, can be found Taco John’s Franchise Disclosure Document.

2016 Average Financial Performance$%
Average Point of Sale Totals 1$1,187,286100.00%
Food$317,36426.7%
Paper$35,8593.0%
Service Fees2($20)0.0%
Total Costs of Sales 3$353,20329.7%
Gross Profit$834,08370.3%
Labor$358,36430.2%
Variable Expenses 4$79,1326.7%
Controllable Costs 5$55,4934.7%
Total Manageable Profit$341,09528.7%
Royalty Fees 6$59,4315.0%
Advertising Fund Fees 6, 7$54,7234.6%
Total Fees$114,1549.6%
Net Income Before Occupancy and General and Administrative Costs 8$226,94119.1%

Notes for this chart can be found here.

The charts below show all of the 296 Taco John’s Restaurants with drive-thru windows that reported sales to us through our QuikServe Point of Sale System for all of calendar year 2016. (Ten of these Restaurants are company-owned and operated.)

AVERAGE SALES OF TACO JOHN’S SIGNATURE T16 RESTAURANTS
WITH DRIVE-THRU WINDOWS DURING CALENDAR YEAR 2016
Taco John’s RestaurantsNumber of Restaurants in GroupAverage SalesPercentage of Restaurants in the sector that met or exceeded the average sales of the sector
Top Quartile65$1,465,5662335.4%
Second Quartile65$1,045,6123249.2%
Third Quartile65$860,3903452.3%
Lower Quartile64$637,5563453.1%
Combined Average259$1,003,68912347.5%

AVERAGE SALES OF TACO JOHN’S RESTAURANTS
WITH ENDCAPS IN STRIP MALLS WITH DRIVE-THRU WINDOWS DURING CALENDAR YEAR 2016
Taco John’s RestaurantsNumber of Restaurants in GroupAverage SalesPercentage of Restaurants in the sector that met or exceeded the average sales of the sector
Top Quartile7$1,239,990457.1%
Second Quartile7$988,214457.1%
Third Quartile7$812,582457.1%
Lower Quartile6$534,972350.0%
Combined Average27$907,2351555.6%
AVERAGE SALES OF TACO JOHN’S RESTAURANTS
IN CONVENIENCE STORES AND TRAVEL PLAZAS WITH DRIVE-THRU WINDOWS DURING CALENDAR YEAR 2016
Taco John’s RestaurantsNumber of Restaurants in GroupAverage SalesPercentage of Restaurants in the sector that met or exceeded the average sales of the sector
Top Quartile2$1,405,217150.0%
Second Quartile3$800,198133.3%
Third Quartile2$711,728150.0%
Lower Quartile3$466,498266.7%
Combined Average10$802,398550.0%

All of these numbers are examined in greater detail in the Taco John’s Franchise Disclosure Document, which is provided to franchise candidates who are in touch with us and evaluating the franchise opportunity. You can access Taco John’s Franchise Information Report by filling in the form below.

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