What is the Development Process?
How Taco John’s evaluates sites and helps franchisees manage development
Every Taco John’s Mexican food franchise receives support during the process of selecting and developing sites for their restaurants. We study demographics, traffic patterns, competitive sales performance, and visibility/accessibility when reviewing sites. We then assist in site development by providing site development plans and building plans in CAD format. As a franchisee, you are welcome to utilize your own contractor or we can provide referrals.
Our development team is led by VP for Franchise Development Van Ingram, who has extensive development experience with some of the biggest names in QSR.
“We start by identifying trade areas that have at least 15,000 in population, a median household income of $45,000 and at least 5,000 daytime workers within a five minute drive time.” Then we will tour the proposed areas with the franchise candidate, carefully examining potential sites to ensure the site you choose has high visibility and accessibility.”
In new markets, Taco John’s often begins in suburban cities surrounding the urban hub. Many cities are ringed by smaller communities with 20,000-30,000 in population and a strong employment base, and those are ideal markets for franchisees to begin to develop. A new franchisee can target marketing to that one town, and as they expand and open a third, fifth and tenth store, they can transition into marketing to the entire region. “We have a great history in medium-sized cities,” Ingram says.
New building time-lapse
We continue to serve small communities, too. Taco John’s first turned into a super-regional chain by opening stores in small towns throughout the Mountain West and Midwest, and we recognize that some small towns serve as an entertainment and shopping hub for surrounding counties. In those situations, we can consider other factors to determine suitability.
The process of identifying sites often begins before you even become a franchisee. As you evaluate Taco John’s Mexican food franchise, a franchise development representative will set up a meeting in your market to discuss your business plan. While we’re in town, we’ll start studying potential sites. Once you sign a franchise agreement, it typically takes about 60 days to finalize a site and sign a letter of intent for the property. If no major issues arise, a contract can be signed in less than 90 days.
For those interested in opening multiple locations, we will help the candidate identify priority trade areas within a DMA for multi-unit owners to develop. We have varied site plans and prototype building options to help you build out a DMA. Options include our T16 Signature freestanding building, plus we have end cap and co-development with gas and convenience stores to help you fully penetrate your market.
Our Directors of Construction will also assist you in launching your Taco John’s Mexican food franchise with site layouts, reviewing bids and ordering equipment and supplies to coordinate with your construction schedule. Visit our Training and Support page to learn more.