TJ® Rewards app brings loyal guests to our Mexican food franchise

Posted Nov 10th, 2016

New smartphone app helps guests connect to Taco John’s® Mexican food franchise and return again and again

We’re always looking for new ways to connect with guests, especially young Millennials. Our new TJ® Rewards mobile app, available on the Apple App Store and Google Play, is the perfect way to encourage repeat business and foster loyalty among our dedicated fans. Read on to find out how the app makes business even better for owners of Taco John’s Mexican food franchise.

Taco Johns franchise TJ® Rewards app on phone
The TJ® Rewards app brings in our loyal fans, especially Millennials.

A big win for franchise owners

One of the biggest advantages of the app is its ability to drive repeat business and loyalty from our guests. Guests who like us enough to download the app are going to have us top of mind when they’re deciding where to go eat, and the rewards encourage them to visit even more.

Not only do guests with the app come back more, they spend more when they’re here. The average guest check is 18% higher among users of the new app compared to those without. Guests who visit all the time and spend more each visit? That’s a big win for our franchise owners.

Discovering new offerings

Guests love our bold, expansive menu, and the TJ® Rewards app keeps them up-to-date on the latest offerings. This makes it easier than ever for them to learn about and try the next big thing to come from Taco John’s. They also get exclusive deals and coupons that can entice them to try something they’ve never ordered before. Maybe they’ll even discover a new favorite to keep coming back for!

Taco Johns franchise taquitos and potato oles
Our Mexican food franchise features fresh, bold flavors in combinations that our guests, particularly Millennials, crave.

In addition to sharing the latest offerings, exclusive deals and coupons, TJ® Rewards features a program in which guests can earn free food. Everybody loves free food, and it pays off for franchise owners with more frequent visits from our most connected guests.

‘A vital tool’ to reach Millennials

The app’s flexibility allows us to tie in special promotions, like our recent Live/Stream Concert giveaway with Live Nation and Mountain Dew, which was aimed at a Millennial audience. This was just one way we can use the app to go beyond the standard rewards and keep our guests engaged with new, exciting incentives.

It also ties into our efforts on social media sites, like our Facebook, Twitter, Instagram and Snapchat accounts. “We’re just scratching the surface in terms of the app’s functionality and how we can use it to enhance engagement with our guests,” says Chief Marketing Officer Billie Jo Waara. “It will be a vital tool as we grow into new markets across the country.”

Learn more about Taco John’s

There are many Mexican food franchise opportunities to explore, but Taco John’s is a concept with more to offer than most. Please fill out the form at right to download our free franchise report and start a conversation. You can also learn more about the opportunity by exploring our in-depth research pages.