What is driving demand for more Mexican fast food franchises?

Posted Apr 30th, 2017

Taco John’s® responds to increasing consumer interest in bold Mexican flavors

Taco John’s is strategically expanding across the U.S. right now, in part due to the increasing interest in the kind of authentic, bold Mexican flavors we’re known for. We stand out among Mexican fast food franchises because frankly, our food is the quality you’d expect to find at a fast casual restaurant.

Our guests want traditional Tex-Mex flavor profiles, but they also want freshness and quality. A savory bean burrito? We’ve got that. But what about taking some familiar American comfort food like tater potato rounds and giving them a new Mexican identity? Enter Potato Olés®, one of our favorite staple menu items.

A bowl of potatoe oles topped with guacamole and sour cream.
Potato Olés® elevate the humble potato round into a spicy, savory, craveable Mexican snack or meal.

Our favorite food

We Americans love our pizza, and we love our burgers and fries, but the popularity of Mexican food is rising so quickly it might soon eclipse every other option. Taco bars are even showing up at wedding receptions.   

“Traditional Mexican cuisine is capturing the imagination of top chefs around the world as they stick to authenticity or add a splash of Mexican inspiration into their dishes,” say culinary trend researchers at The Food People.

Road-tripping for flavors

It’s nice to know our Mexican-themed menu is on trend, but the reality is we’ve been serving up delicious, convenient Mexican flavors since we first opened over 48 years ago. Taco John’s history tells us that things like tacos and burritos were considered exotic in 1968 Cheyenne, WY, where we were founded.

Two soft tacos displayed with lime wedges on a piece of parchment paper.
Our culinary team criss-crosses North and Central America looking for the next big flavors in Mexican cuisine. Back in our test kitchens, they find ways to work the flavors into our menu.

Our own head chefs, Bob Karisny and Carl Blackbird, collect new ideas during their taco tours — basically, road trips to taste-test Mexican-influenced menu items at restaurants throughout the Southwest United States and Mexico. Their research shapes what happens in our test kitchens and, ultimately, what makes it onto the Taco John’s menu.

Our competitive edge

Research firm Mintel estimates 77% of Millennials snack daily. With lifestyles that are more and more mobile, snacks often take the place of traditional mealtimes, and our menu is crafted to reflect that. Our selections include items well-suited for snacking, and regardless of what our guests choose, they know they can get it to-go quickly in our convenient drive-thru.

What’s even better, for both consumers and Taco John’s franchise owners, is that our food isn’t what you typically expect at a drive-thru fast food restaurant. Our food is portable and convenient, it’s a good value, but it’s also of a quality that’s more in line with fast-casual than fast food. With that said, our only national competitor is Taco Bell, which is firmly in the fast-food segment.

That kind of limited nationwide competition, paired with our strategic expansion plans into new territory for our company, means even greater revenue opportunities for our franchise partners.

Learn more about Taco John’s

It’s a great time to get into Mexican fast food franchises, particularly if the company you choose to invest in is Taco John’s. If you’d like to see more in-depth information about the Taco John’s franchise opportunity, please fill out the form on this page to download our free franchise report. You can also learn more about the opportunity by exploring our in-depth research pages.