As CEO of Taco John’s, Heather Neary is helping redefine fast food through franchisee empowerment, community impact, and a leadership style built on connection and innovation.
At a time when quick-service brands are redefining what it means to serve modern consumers, Heather Neary is focused on building something more enduring: strong teams, trusted franchise partnerships, and a culture rooted in purpose.
As president and CEO of Taco John’s, Neary is helping steer the nearly 400-unit brand into its next phase of growth, backed by more than two decades of experience leading franchise systems and forging strong operator relationships. Her philosophy: That the best foodservice brands succeed not just by serving great food, but by creating meaningful moments for customers and empowering the franchisees who serve them.
Neary’s leadership journey—from starting with Auntie Anne’s to overseeing a 1,000-unit franchise portfolio at KBP Brands, to now leading Taco John’s—offers a roadmap for how CEOs can scale with purpose.
You’ve had quite an impressive career—what is it about the restaurant industry that led you to that field?
The restaurant industry has always fascinated me because it’s about so much more than just food; it’s about bringing people together during life milestones and special moments. From the front of the house to the back of the house to the leadership level, restaurants are all about creating memorable experiences for guests.
I’m deep into my career and still marvel at the incredible sense of community within the industry. The connections you build—with customers, employees and fellow leaders—are deeply rewarding. There’s also a profound sense of purpose in the restaurant world. Whether it’s introducing a new menu innovation, creating opportunities for employees to grow, or being part of the everyday moments that bring people together, I feel fulfilled in my work. These things continue to drive and excite me every single day.
We have the privilege of being woven into life’s most special moments—a busy parent sharing dinner with their child after a long day, a couple reminiscing about their early years over a familiar meal or families gathering to celebrate milestones.
Beyond serving great food, we also have a responsibility to the communities where we operate. Giving back through charitable initiatives and local partnerships is essential. Whether through supporting local schools, partnering with food banks or championing causes that matter to our guests and employees, we strive to make a meaningful impact. This is what makes our industry so special and rewarding to be part of.
Taco John’s felt like the accumulation of all the things I really valued in the industry. We have an amazing team, dedicated franchisees, powerhouse culinary innovation, quality menu offerings, a unique brand story with a rich history, and a growth pipeline we are able to support thanks to the development of new tools and procedures.
What are the challenges of leading franchisees? Opportunities?
Leading franchisees is a rewarding responsibility, and the key to success is fostering strong partnerships. Franchisees are entrepreneurs who bring their own vision, experience, and passion to the table. Balancing brand consistency while respecting the entrepreneurial spirit of our operators is a priority.
That means, as the franchisor, it’s our responsibility to ensure alignment across the system, particularly when introducing new initiatives. Clear communication, collaborative decision-making, and providing robust support systems are essential.
Despite some of the challenges, the opportunities are immense. Franchisees have invaluable insights into their local communities, which helps us tailor our approach to meet regional preferences. Additionally, when we empower franchisees with resources and innovations, they become brand ambassadors, driving growth and enhancing the guest experience.
We’re committed to their success and provide comprehensive support to ensure all their needs are addressed. As we continue expanding, we’ll rely on these partnerships to strengthen our presence and bring our signature flavors to even more communities.
You are an active member of the International Franchise Association and you serve on the board of directors for the National Restaurant Association. What are some current hot topics for the industry?
Labor shortages, supply chain disruptions and inflationary pressures continue to be top-of-mind for restaurant operators. In response, many brands are investing in technology to optimize operations and create efficiencies. We are doing the same—franchisee profitability remains our No. 1 priority.
Being actively involved in these trade associations helps me to ensure that I am always fully aware of various legislation taking place at the local, state and national levels. Our franchisees can be a powerful voice to their own elected officials if we properly communicate to them how they can make an impact.
Our franchisees are busy running their business, it’s on us as the franchisor to keep these lines of communication open and help our franchisees stay engaged to ensure legislation isn’t being passed that will negatively impact their business.
Additionally, the evolving landscape of digital ordering and delivery is pushing the industry to enhance the guest experience both online and in-store. It’s such an exciting time to be a part of the restaurant industry. I love challenges and opportunities.
You also served on the board of the Women’s Foodservice Forum. What advice do you have for other women leaders within your industry?
My biggest advice to women leaders is to be unapologetically ambitious and seek out mentors who can help guide your career. The foodservice industry offers a wealth of opportunities for growth, and building a strong network is key. Live with no regrets—take the risks.
Don’t hesitate to speak up, ask questions and advocate for yourself. I’d also encourage women to embrace lifelong learning. The industry is constantly evolving, so staying curious and open to new experiences will position you for long-term success.
Lastly, remember the importance of paying it forward—mentorship and sponsorship can be transformative, and lifting others up is one of the most rewarding aspects of leadership. As women leaders, we must be reaching back and pulling up other women behind us. There’s room for many of us at the table.