Brand vs. Buzz: How to Evolve Without Losing Your Brand Soul
4 Min Read 8.4.2025 By Kevin Flaherty The pressure to reinvent is constant. Scroll through your feed, and it’s clear: brands are launching flashy LTOs, creating meme-worthy menu
big news
Taco John’s Franchise Welcomes Tom Perella as Technology VP
Perella Leverages 20-Plus Years of Experience with Franchisors Including GoTo Foods and Duck Donuts Taco John’s, a leading Mexican quick-service restaurant franchise, has named Tom Perella vice
Taco John’s new COO bets on technology and standards to drive franchisee success
Jackie Secor joined the St. Louis Park, Minn.-based quick-service brand as chief operating officer in June Taco John’s is focusing on operational standards moving forward.
QSRs Face headwinds, but Taco John’s finds its flavor formula
With mounting pressure from fast casuals and rising costs causing consumers to rethink their dining plans, QSRs are struggling like never before. Taco John’s, a West-Mex brand, is
Taco John’s Appoints Jackie Secor as chief operating officer
Taco John’s — the St. Louis Park, Minn.-based quick-service brand — has announced the appointment of Jackie Secor as the company’s new chief operating officer.
Taco John’s Strengthens its Leadership Team
Taco John’s, a leading Mexican quick-service restaurant, enhances its leadership team with an internal promotion and new hires. Taco John’s welcomes Tom Perella as VP/Technology
Taco John’s Signs Agreement to Grow in Indiana
Taco John’s, a leading Mexican quick-service restaurant, announces a signed agreement to expand in Indiana, a key development state for the brand. Seasoned multi-unit and
How a Sharp Focus on Quality is Reshaping What Consumers Want in Restaurant Experiences
The food and beverage industry is ultimately controlled by consumer demand. Today’s dining trends continue to shift due to a number of outside factors, but
Embracing legacy, driving innovation: Taco John’s approach to modern restaurant leadership
As the restaurant industry becomes increasingly crowded, legacy brands face an interesting predicament: how to honor their rich history while remaining relevant in a constantly
With Fresh Leadership, Taco John’s Eyes New Era of Expansion
Since joining Taco John’s in March 2024, CEO Heather Neary has focused on fostering a “people-first” culture while driving operational efficiency and franchisee success. Now,
Taco John’s Debuts in Boston
Taco John’s has opened in Boston under the helm of Reliance Hospitality Group, which has signed a 22-unit development deal for the Boston and Connecticut area
Taco John’s® Climbs the Entrepreneur Magazine’s 45th Annual Franchise 500® List
Iconic Mexican QSR Franchise Jumps 10 Spots in Ranking for 2024 CHEYENNE, Wyo. – Taco John’s International Inc. (Taco John’s®) announced today that it made
Your Roadmap to Franchising with Taco John’s®
Choosing to invest in a franchise is a significant decision, and we want you to have confidence that Taco John’s® is the right investment for
Celebrating the Holidays with New Taco John’s® Openings
The holiday season is here, and Taco John’s is spreading cheer with the announcement of new and remodeled locations, just in time for fans to
Taco John’s: The Well-Loved Legacy Brand is Adaptable to All Markets
Aligning with consumer demands is a key ingredient to a thriving business, and Taco John’s is no stranger to staying ahead of the curve. As
Our Commitment to Value
Here at Taco John’s, both flavor and value take center stage. With our unique menu, we’ve carved a niche for ourselves in the Mexican food
Savor the Flavor of Franchising with Taco John’s
Welcome to the world of Taco John’s, where flavor is our passion and menu innovation knows no bounds. As a legacy brand in the quick-service
Staying Current in the Franchising World as a 54-year-old Brand
In the fast-paced and ever-changing world of franchising, staying relevant and maintaining success over the long haul is no small feat. For Taco John’s, it’s
Celebrating National Burrito Day at Taco John’s
Taco John’s has been a popular destination for burrito lovers for decades, and National Burrito Day is the perfect opportunity to honor our signature menu
Innovation: The Key to Thriving in Rural and Urban Markets
Franchises that succeed in both rural and urban markets can be hard to develop and maintain longevity– that’s why it’s essential to develop innovative and
Taco John’s Year in Review & What’s Next
2022 was another successful year in the books for our bigger. bolder. better. brand. and 2023 is going to be the biggest year for growth
Taco John’s is the Word on the Street!
The Taco John’s brand has been the talk of the town lately as growth continues with exciting new store openings and more! Check out the
Taco Johns Featured in QSR Magazine!
Inside Taco John’s Big Move At 370 restaurants in 23 states and counting, Taco John’s is laying the groundwork to quickly expand outside its Western
Three Locations to Open in Michigan with Seasoned Operating Group
Taco John’s is thriving in the Mexican food segment and our legacy brand can claim we’ve been growing for more than five decades. We’ve reached