3rd largest QSR poised for growth.
From our first taco stand to 340 restaurants in 22 states,
it’s always been about bringing the flavor.
• 100% North American beef; Crispy Taco shells made fresh daily, and our famous Potato Olés®
• Ever hear of Taco Tuesday? We started it!
• Uncompromising standards of food quality,
franchisee systems and support
Optimized Business Model Powering New Era of Accelerated Franchise Growth
Store footprint adaptability: traditional freestanding, end cap, and two modular options - drive-thru only & seating. Focused on unit-level profitability and expanding market reach
Innovative tools with proven systems in operations, franchise development, branding, and technology
Revitalized Branding: Updates include refreshed signage, refreshed color palettes, and modernized store design elements, positioning the brand for long-term competitiveness
Best in Class Franchisee Support & Operational
Simplification
Collaboration with store teams and the brand’s independent franchisee association, Association of Taco John’s Franchisees (ATJF), has resulted in simplified back-of-house processes, creating a more efficient and seamless operations model
Advanced Technology: From a cloud-based POS system to AI-driven tools and alternative ordering systems, Taco John’s is equipping franchisees with cutting-edge solutions to help drive success
Scalable Business Model Designed for Growth
Accelerated Development with enhanced market analysis and tailored franchise growth plans to fuel expansion in existing markets and new territories
Value-engineered prototypes and real estate strategies provide scalable opportunities for operators.
Competitive Mexican QSR Leader in the Midwest. Prime territories for multi-unit growth
Comprehensive support for franchisees with turnkey solutions designed for scalability and profitability
$1,844,833
AUV*
Growing industry
$62B with consistent
growth in Mexican
QSR YOY
Raving fans
A dedicated fan base that is passionate about the quality and taste of our bold flavors.
5 strong
day parts: breakfast, lunch, snack, dinner and late night. Plus catering!
Premium ingredients
100% North American Beef, crispy taco shells and chips made in-house daily, every order the West-Mex way!
$1,844,833
AUV*
Growing industry
$62B with consistent growth in Mexican QSR YOY
5 strong
day parts: breakfast, lunch, snack, dinner and late night. Plus catering!
Premium ingredients
100% North American Beef, crispy taco shells and chips made in-house daily, every order the West-Mex way!
Raving fans
A dedicated fan base that is passionate about the quality and taste of our bold flavors.
*Top 25% of freestanding restaurants with drive-thru per item 19 in our 2024 FDD
Let’s talk tacos!
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