Taco John’s® debuts new game-changing steak tacos

Posted Jul 20th, 2017

Quality proteins and other offerings make us stand out among Mexican fast food franchises

When we roll out a new menu item like we did in early June with our Sirloin Steak Taco – Street-Style, we attract extra attention to our restaurants, earn higher guest traffic and cement our position as a power player among Mexican fast food franchises.

The Sirloin Steak Taco is a Taco John’s original featuring guacamole, sirloin steak, chile de arbol, queso fresco, pico de gallo and a lime wedge garnish. Guests can also upgrade any of their favorite menu items — from burritos to Super Nachos — with a portion of hand-carved, juicy sirloin steak. It’s the second high-quality protein we’ve added to the menu this year. Hand-shredded Pork Carnitas Grilled Tacos were a hit on the menu earlier this spring.

Adding these types of offerings to our menu is a way to differentiate Taco John’s from the competition. Our culinary team, led by Vice President for Menu Strategy and Innovation Bob Karisny and Test Kitchen Chef Carl Blackbird, does a lot of research and field testing before adding items to the menu. The steak and pork limited-time offers (LTOs) were an intentional effort by our team to have fun with fresh new flavor combinations while underlining Taco John’s brand position as a Mexican QSR franchise.

Three Sirloin Steak Tacos are lined up on a wooden cutting board, with a lime wedge garnish at the upper left. Text on the promo picture reads: New Sirloin Steak Tacos Street-Style.
Our vendor teammate Stampede Meats prepares the tri-tip beef sirloin using sous vide, a low-and-slow cooking method that makes the meat extra juicy. The steak is hand-carved in every restaurant, which sets us apart from other Mexican fast food franchises.

“The quality of these new proteins will really help to raise the overall quality perception of our concept, further seating us as a QSR-plus brand,” says Chef Karisny. “We won’t stop at Sirloin Steak Tacos and Pork Carnitas. We continue to investigate ways to up the game in our current proteins, and we are looking at other proteins we can feature.”

Quality matters

Taco John’s is a 48-year-old Mexican food brand based in Cheyenne, WY, with nearly 400 locations nationwide. As we continue to grow our brand into new-to-us markets such as the South and the Mid-Atlantic, it is imperative that we maintain the operational excellence, efficient systems and proven processes that have made our franchisees successful for almost half a century.

A Taco John’s building is pictured on a street corner, with two picnic tables outside and a small tree growing on the sidewalk on the side of the building.
We’re exploring territories we’ve never reached before, so there are still lots of opportunities to join our growing, sustainable franchise.

While Taco John’s offers the convenience and value of a fast-food restaurant, the high-quality food that’s part of our permanent menu and our LTOs is more in line with what you’d find at a fast-casual establishment.

“The sirloin steak from our vendor teammate Stampede Meats uses a tri-tip of beef, which is a cut known for its great beef flavor and tenderness,” Karisny says. “Chef Carl chose to simply season it to allow all that great steak flavor to be the hero.”

We already have a huge fan base for beloved items like our Potato Olés®, and adding new proteins helps create more of the pull demand that grows a more valuable customer base for our franchisees.

Learn more

If you’d like to know more about one of the most unique opportunities among Mexican fast food franchises, we’d love to talk to you. We are seeking qualified single- and multi-unit investors. To talk to one of our franchise development representatives and download our free franchise report, just fill out the no-obligation form on this page. You can also check out our research pages for more information. We look forward to hearing from you.