The ValuEST Menu Officially Rolls Out!

We’re happy to announce that the Taco John’s ValuEST Menu has officially launched systemwide, bringing Bigger. Bolder. Better. flavor at prices you just can’t beat to customers across 22 states and nearly 400 locations.

Our ValuEST Menu includes fan favorites such as the Chicken, Bacon Guacamole Street Taco, Cheesy Bacon Ranch Loaded Potato Oles®, and Cinnamon Sugar Tortilla Chips. We’re not skimping on flavor or quality, either. Our valuest menu items are made with the same high-quality ingredients — hand-cut sirloin steak, fresh avocado — as everything else on our menu.

The full rollout of our ValuEST Menu comes after a record-breaking year, a full-on brand redesign and months of testing in select markets, where we received the confirmation we knew would be there all along: The ValuEST Menu is a hit, and with amazing flavors available at $1, $2, and $3, our dedicated customers just can’t get enough. We’ve seen that once our customers get a taste of our Bigger. Bolder. Better. flavors, they don’t stop at the ValuEST Menu — the $2 Spicy Chicken and Potato Griller might get them in the door, but we suspect that delicious taste will have them walking out with a Taco John’s Super Burrito Combo or another tasty, satisfying menu option.

We’re so excited to bring this menu expansion to our franchisees across the country that all we want to do is taco’ bout it — and our other incredible franchisee perks and incentives, such as comprehensive support from training to launch and beyond, and an unmatched royalty incentive program. Interested in expanding or building your restaurant portfolio with an ever-popular Mexican quick service concept? We’re expanding all around the country, particularly in the Midwest and southern states,  and we’d love to hear from you. Grab hold of the bold. Click here to learn more about franchising with Taco John’s.